INSIGHTS

A new year begins full of new firsts…like this blog for example!

Let me introduce myself, I am the PRACTICAL DESIGNER. I hear the collective gasp from the audience…PRACTICAL and DESIGNER used in the same sentence! Impossible, preposterous, you say? Believe me, it’s true, I am an anomaly! Blessed with talent and a keen eye for design with my heels firmly planted in the bottom line. That’s me! Most designers run screaming from a project at the mere mention of the word BUDGET. Not me folks! If there isn’t a budget I will create one because unlike the norm…I believe the budget is the compass that will guide me through a successful project.

Don’t get me wrong…I’m the first to appreciate beautiful creations from cutting edge designers and would be a kid in a candy shop to have only no budget projects! I guess this is the irony of me…I appreciate the finer things but prefer to make the most of the resources that we have and can realistically acquire.

PRACTICAL.

That’s it in a nutshell. I’ve always been and will always be THE PRACTICAL DESIGNER!